Will the USA be isolated from world trade?
- santen01
- 6 days ago
- 1 min read
...and what to do about it

This is undeniably a speculative and provocative question. However, it was posed by Tadashi Yanai, the CEO and Founder of Fast Retailing, Uniqlo's parent company. As reported by Nikkei Asia, he mentioned at a recent press conference that the tariffs, which were imposed and later withdrawn, will result in the US becoming isolated.
We cannot predict if the proposed tariffs will be implemented, their eventual form, or their extent. However, what is clear is that the ongoing uncertainty has significantly damaged the US's reputation as a dependable business environment. Consequently, many companies are questioning their future actions if conducting business in the US continues to grow more unpredictable and unreliable.

At San-Ten, we don't believe in a one-size-fits-all solution, but we are certain that now is the perfect time to explore new markets and expand business internationally. Japan, with its dependable social and legal framework, a vast market of over 125 million consumers, and high price levels, is a prime location to consider for business expansion.
San-Ten provides various options to assist your business expansion into Japan in a cost-effective and flexible manner. Our recommended approach is the Representative Office model, where San-Ten serves as your local, part-time sales and marketing office in Japan, managing all promotions and communications there. Please visit our service page for more information. Additionally, you can find a White Paper on the unique characteristics of Japanese distributors in our publications section.