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Project-Based Support Services

Sometimes, the pathway to Japan involves a precise, project-based approach. San-Ten Consulting offers a variety of solutions that target specific market entry challenges.

Business Partner Discovery

In B2C fields, such as retail, or where specific licenses are required—like medical devices and recruitment—we specialize in finding the right partners for your business. Understanding the nuances of the Japanese market, particularly the unique role of distributors, is crucial. As we outline in this article, Japan differs from much of the world regarding what it means to be a “distributor.” Therefore, selecting the right partner requires in-depth knowledge of local practices and market conditions.

At San-Ten Consulting, we identify smaller, highly motivated importers and distributors that align with your needs and expectations. It takes much more than a Google search to discover these partners, as many of them lack English-language websites. Our team conducts thorough searches, in Japanese, and accesses specialized databases to locate the ideal partner for your business. Our approach typically unfolds through the phases described below.

Phase 1: Search for potential candidates and comprehensive list creation

  • Introduction and detailed explanation of your product or service to San-Ten Consulting 

  • Detailed definition of the search profile 

  • Search for potential suppliers via internet, databases, exhibitions, industry associations, and personal network, according to the search profile 

  • Creation of a comprehensive list of suitable partners 

Phase 2: Contacting companies in Japan and shortlisting  

  • Comprehensive list screening, elimination of unsuitable candidates, and ranking establishment, all in collaboration with you 

  • Creation of a brief presentation to introduce your products, services, and goals, in Japanese 

  • Outreach and introduction to top-ranked companies  

  • Identification of partner interest 

  • Creation of a shortlist of companies that signal interest in cooperation 

Phase 3: Company visits and final decision 

  • Arrangement of meetings with the shortlisted companies 

  • Shortlist company visits, together with you (including translation and interpretation as needed) 

  • Decision and further support regarding contract negotiations with the final candidate 

Market Studies 

Market studies are the backbone for any decision about entering the Japanese market.

Our comprehensive market studies address critical questions, including:  

  • Is the Japanese market right for your business?  

  • Does the market’s potential justify your investment?  

We assess market potential and, if necessary, develop a realistic business plan tailored to your needs. Additionally, we provide detailed insights into potential entry barriers, regulatory requirements, and associated costs, equipping you with the knowledge to navigate Japan’s commercial landscape effectively.  

If you are interested in these services, please contact us here. We will assess your needs and recommend a solution customized for your current situation. 

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